Are you struggling to differentiate your digital marketing agency from the thousands of others out there? It's time to embrace marketing science. Simply having expertise in digital marketing is no longer enough to capture the attention of potential clients and stand out in a crowded market. In this blog post, we explore why digital marketing expertise isn't enough and how marketing science can set your agency up for success. We dive into the history of digital marketing, the knowledge business owners already have, the need to earn respect as marketers, and the importance of sticking to the principles of good marketing. We then define what we mean by marketing science and why it's crucial for making data-driven decisions, applying techniques from other disciplines, conducting experiments, and using technology wisely. By embracing marketing science, you position your agency as an authority, demonstrate a deeper understanding of marketing as a whole, and provide strategic and impactful solutions for your clients. Don't just be an expert in digital marketing, be a true marketer who utilizes marketing science to drive success.

Are you prepared for Black Friday? This is the time of year when shoppers are on the hunt for the best deals, so it's crucial to ensure your Facebook Ads strategy is ready to attract hungry buyers. With so many changes to advertising on Facebook and Instagram, it's important to understand how to set your ads up for success. To help you out, we've talked to actual engineers at Meta and created a checklist with everything you need to know before creating your Black Friday campaigns. From understanding the new event threshold for exiting the learning phase, to keeping your cold and warm audiences separate, to knowing your desired cost per acquisition, we cover it all. Plus, we provide tips on letting your ads run their course and not making frequent changes, as well as recommendations for optimizing your creatives, working within a comfortable budget, and taking advantage of new features like Advantage+ placements and Advantage+ Shopping Campaigns. Whether you're already planning ahead or need to make some last-minute adjustments, following our checklist will help ensure your Facebook Ads are a success this Black Friday. Don't miss out on the opportunity to reach your target audience and drive sales during this peak shopping period.

Want to grow your business faster? Look no further than organic marketing. In this blog post, world-class entrepreneur and marketing expert Connor Gillivan reveals his top 7 organic marketing strategies that have helped him scale multiple businesses to 6, 7, and 8 figures. The first strategy is SEO (search engine optimization), where you optimize your website and content to rank high in search engine results. Gillivan explains how to target specific keywords to attract your ideal customers. Partnerships are the second strategy, where you team up with non-competing companies in your industry to reach a larger audience. Gillivan shares how he has leveraged partnerships to drive brand awareness, referrals, and leads. Podcast interviews are the third strategy, a powerful way to establish yourself as a thought leader and attract new customers. Gillivan provides an example of how his business partner has been featured on 500+ podcasts and shares tips on finding and pitching podcast hosts. Social media is the fourth strategy, one that many are familiar with but may not be using effectively for organic marketing. Gillivan explains how to leverage social media platforms to establish yourself as an expert and build a following. Content marketing is the fifth strategy, where high-value content is created to attract and engage your ideal customers. Gillivan shares examples of content formats and highlights the importance of pulling your ideal customers into your business. Conversion rate optimization (CRO) is the sixth strategy, focusing on optimizing your website and pages to convert more visitors into subscribers and customers. Gillivan emphasizes the importance of not just driving traffic, but ensuring those visitors take action. Last but not least, email marketing is the seventh strategy. Gillivan discusses the importance of building an email list of interested prospects and regularly communicating with them to convert them into paying customers. The blog post also provides actionable steps to get started with each strategy, such as committing to writing and publishing blog articles for SEO or building a partner list and reaching out to potential partners. In conclusion, organic marketing is a cost-effective and proven way to grow your business. Gillivan's strategies, backed by his own success, provide a roadmap for achieving organic growth. So take action, plan your organic marketing efforts, and watch your business scale in 2023 and beyond!

Are you tired of struggling to come up with persuasive copy for your business? Look no further! As a world-class copywriter, I have the knowledge and expertise to craft compelling content that will captivate your audience and drive sales. Whether you need a punchy headline, an engaging email campaign, or persuasive website copy, I have you covered. With my proven track record of success, I can confidently say that I know what it takes to create copy that converts. Don't waste any more time struggling to find the right words – let me handle your copywriting needs and watch your business soar to new heights!

Are you struggling to find and hire the right talent for your business? In today's competitive job market, it can be challenging to attract top-notch candidates who are already employed and valued in their current positions. But fear not, because there are new tactics and trends in social recruiting that can help you overcome this dilemma. One strategy is to use Twitter lists to create targeted candidate pools. With the recent increase in Twitter list limits, you can now organize potential candidates based on specific skills, locations, and companies. By searching for Twitter users who tweet niche content in your industry, you can add them to relevant candidate lists. This allows you to focus your daily engagements and build relationships with the experts you need on your team. Another powerful tool for recruiting is LinkedIn Contacts. By importing your email contacts into LinkedIn, you can create a comprehensive and up-to-date database of potential candidates. This database is searchable by company, job title, and location, making it easier for you to find the right people for your business. You can also track your activity with candidates and set reminders to stay in touch. In addition to these strategies, there are other tools and apps available that can help you source candidates and engage in relevant discussions. For example, Ddevi is a browser extension that consolidates multiple social media networks and helps you participate in conversations related to your keywords. So, if you want to attract and hire the best talent for your business, it's time to get organized and harness the power of social recruiting. By using Twitter lists, LinkedIn Contacts, and other tools, you can position yourself to proactively source candidates and build relationships with the experts you need. Good luck!

In the fast-paced world of digital marketing, staying ahead of the competition is crucial. And one tool that has consistently proven its worth is video marketing. In this blog post, we will delve into the reasons why video marketing has become an essential weapon in the digital marketer's arsenal in 2023. From building trust and raising brand recognition to amplifying conversions and driving sales, video marketing offers a range of benefits that other forms of content simply can't match. We'll explore the various types of video marketing, including product videos, live streaming, tutorial videos, video testimonials, and social media videos, and discuss how each can bring significant advantages to your business. Additionally, we'll highlight the top 8 reasons why video marketing is so powerful in 2023, including its impact on SEO, engagement rates, mobile-friendly consumption, personalized messaging, and social sharing. As we move forward in the digital era, video marketing will continue to reshape the industry and provide businesses with the means to captivate their audience, raise brand awareness, and achieve their digital marketing goals.